• 411 million-population in the Middle East with an average per capita GDP of US $40,700 and an average growth of 2.6% (in the GCC this rate is about US $59,900 and the average growth 3.9%)

  • 1.3 billion-population in Africa and an average growth of 4.3%. Thus Africa is the world´s second-fastest growing ecenomy (report of African Development Bank)

  • very young and rapidly-growing populations

  • by 2050, the region will feature one third of the world´s population – 2.9 billion inhabitants

  • consumer spending in most parts of the region is actually growing

  • Huge potential for business of consumer goods

  • Investments in mega-projects, infrastructure and tourism

  • Major re-export opportunities to neighbouring countries