- Identification and appointment of the ‘right’ distributor who will give maximum exposure to your brand.
- Preparation and implementation of marketing plans both on a regional and (if required) individual market basis.
- Careful allocation of available marketing funds to provide the maximum return on investment for the principal.
- Organization and execution of visibility, distribution and consumer awareness promotional activities.
- Order planning and forecasting to ensure distributors work towards and achieve sales budgets.
- Ongoing monthly stock control reporting to quickly identify and react to potential in-market issues.
- Visiting each market within the region to ensure the distributors maintain focus.
- Monitoring of counterfeit activity in the region and taking the necessary measures to combat this ever-increasing threat.
- Brand and intellectual property protection and Trade Mark defense.