411 million-population in the Middle East with an average per capita GDP of US $40,700 and an average growth of 2.6% (in the GCC this rate is about US $59,900 and the average growth 3.9%)
1.3 billion-population in Africa and an average growth of 4.3%. Thus Africa is the world´s second-fastest growing ecenomy (report of African Development Bank)
very young and rapidly-growing populations
by 2050, the region will feature one third of the world´s population – 2.9 billion inhabitants
consumer spending in most parts of the region is actually growing
Huge potential for business of consumer goods
Investments in mega-projects, infrastructure and tourism
Major re-export opportunities to neighbouring countries
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